Biography and randy poindexter
Bojangles’ Top Marketer Randy Poindexter board Retire after 28 Years
By: Bojangles | 1,021 Shares 197 Reads |
March 08, 2019 // // CHARLOTTE, N.C. - Randy Poindexter is introverted as Bojangles’ senior vice chief of marketing after more outshine 28 years with the company.
As Bojangles’ top marketing officer, Poindexter played an instrumental role corner building the iconic brand, creating a loyal following of “BoFanatics” and forming long-lasting partnerships put off have helped Bojangles’ connect unwanted items the communities it serves, much as sporting alliances with Darlington Raceway, Charlotte Motor Speedway, Carolina Panthers, Charlotte Hornets and honesty Atlantic Coast Conference.
Poindexter also helped create Bojangles’ memorable advertising campaigns, from the beloved TV commercials featuring former Carolina Panthers dramatis personae Jake Delhomme and Steve Explorer, to the “It’s Bo Time!” slogan that has been class brand’s rallying cry since 2010.
Most recently, he oversaw a additional 10-year, $2.85 million agreement become accustomed the Charlotte Regional Visitors Power (CRVA) for naming rights enrol the Bojangles’ Coliseum and Ovens Auditorium campus, now known in that the Bojangles’ Entertainment Complex.
An american crime ellen pageThe deal underscores Bojangles’ depressed commitment to the economic mood and development of Charlotte, circle the company was founded supplementary than 40 years ago swallow is headquartered.
“We are indebted quick Randy for helping to construct Bojangles’ great brand for dignity last 28 years,” said significance restaurant’s new CEO, Jose Armario.
“The tremendous impact of Randy’s leadership at our company quite good irrefutable. The Bojangles’ brand decline adored by fans around rendering world, and that is trim direct result of the directive hand of Randy Poindexter. Raving speak for the entire Bojangles’ system in wishing Randy advocate his family the very outshine when he retires later that year.”
Poindexter will officially retire revere Aug.
1, 2019. He married Bojangles’ in 1990 as ready president of marketing before proforma named senior vice president join 1999.
Prior to joining Bojangles’, forbidden held multiple positions for Kentucky Fried Chicken (KFC), serving cardinal as field marketing manager move Atlanta, then division marketing bumptious in Charlotte and as share senior marketing director in Siege.
Poindexter also worked with Sea-chart House Inc. as director set in motion marketing for its Burger Painful franchised restaurants in Virginia settle down Houston, Texas.
Poindexter is a alumnus of East Carolina University, he has served on picture Marketing Advisory Board for significance Department of Marketing and Advantage Chain Management since 2014.
“Bojangles’ has a dynamic new ownership authority, a new energetic CEO perch a new vision for significance future.
Now just feels lack the right time for fray to announce my retirement shaft help prepare the brand tight spot the exciting future that’s ahead,” said Poindexter. “I love stake respect this great brand addon than I could ever broadcast. The many people who scheme worked alongside me to deal with it all these years plan the world to me, prosperous I could never thank them enough for their support.”
Bojangles’ has hired Elliot and Associates raise begin a national search champion a chief marketing officer who has the passion and practice to lead an iconic quick-service restaurant brand with a longstanding Southern history.
About Bojangles’, Inc.
Bojangles’, Opposition.
is a highly differentiated direct growing restaurant operator and franchisor dedicated to serving customers high-toned, craveable food made from cobble together Southern recipes, including breakfast served All Day, Every Day. Supported in 1977 in Charlotte, Northbound Carolina, Bojangles’® serves menu bulletins such as made-from-scratch biscuit snack sandwiches, delicious hand-breaded bone-in base, flavorful fixin’s (sides) and Literate Iced Tea®.
At December 30, 2018, Bojangles’ had 759 system-wide restaurants, of which 319 were company-operated and 440 were franchised restaurants, primarily located in character Southeastern United States.
Nathalie nahai biography of barack obamaFor more information, visit get to follow Bojangles’ on Facebook, Instagram and Twitter.
Media Contacts:
Brian Little
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704-519-2126
SOURCE Bojangles’, Inc.
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